Six days ahead of Super Bowl LX, Apple Music is pulling out all the stops to market its halftime show, including with a press conference featuring Brandi Carlile, an “official Bad Bunny interview,” and more. The Super Bowl halftime show sponsor detailed the week-of promotional push today, after blitzing a Bad Bunny-equipped trailer in mid-January.
The development adds to the evolving framework around generative AI in creative industries. Questions around training data, attribution, and fair compensation remain central to the ongoing industry dialogue.
The music business continues to navigate rapid technological and structural change. Understanding these shifts is essential for stakeholders making strategic decisions about partnerships, investments, and product development.
Curated by MusicResearch.com from Digital Music News.
Read the full article at: Apple Music’s Aggressive Super Bowl Halftime Show Push Continues — Press Conference and ‘Official Bad Bunny Interview’ Scheduled for February 5th
