How Brands Are Getting Copyright Strikes — and How to Avoid Them
Copyright strikes used to be something brands rarely worried about. Typically, they were associated with individual creators, piracy, or obvious misuse of co…
MatchTune
Instagram Reels & Music Licensing: What Businesses Need to Know
Instagram Reels has quickly become one of the most influential formats in digital marketing. Short, engaging, algorithm-boosted, and built for discovery, Ree…
Understanding the Difference Between Personal and Commercial Music Use
AI & Copyright Development
The Complete Guide to Music Licensing for Social Media Advertising
Music is what makes social advertising memorable. It turns short-form videos into stories, brand moments into emotions, and campaigns into trends. But behind…
Influencer Marketing and Music Copyright: The Hidden Risk Brands Can’t Ignore
Influencer campaigns are now the driving force behind social media storytelling. From viral Reels to TikTok campaigns, creators shape how brands connect with…
Avoiding Music Copyright Infringement in Social Media: Why Every Brand Needs a Music Audit
In 2024, Sony Music sued Marriott International for allegedly using hundreds of unlicensed songs in its social media videos — a case with. Industry observers…