The Orchard Targets CRM & Ad Strategy with New London Marketing Role
Leveraging CRM analytics and cross-platform ad buying, The Orchard is expanding its London team to drive catalog and frontline growth across diverse genres.
label services
CD Baby Launches ‘Stages Selects’ Premium Artist Tier
Shifting from pure commodity distribution to a high-touch service model, the distributor is testing targeted DSP marketing and release strategy support with an initial cohort of 10 indie acts.
CD Baby Debuts Stages Selects to Back 10 Indie Acts in 2026
Following Universal Music Group’s acquisition of Downtown, CD Baby is pivoting toward a hybrid label services model by offering targeted financial and marketing support to a highly curated roster of independent acts.
TikTok Creator Launches Label to Leverage Virality
Creator-led imprint ‘wbbr.’ bets on replicating 4.4M-follower engagement for new signings.