Data Shows Gen Z Fueling the Resurgence of Physical Music Merch
Survey data reveals that 81% of Gen Z music fans are actively purchasing physical merchandise to preserve live event experiences.
Gen Z
SoundCloud Report: Hybrid Indie Streams Surge 250% in 2026
Platform data reveals a massive Gen-Z shift toward genre-fluid aesthetics and high-BPM production.
Luminate Data: Gen Z Leads Decline in AI Music Sentiment
Survey results show a 6pp rise in Gen Z and Gen Alpha disinterest in AI-generated media since May 2025.