MusicWatch’s latest ‘Annual Music Study’ reports that the US reached 130 million on-demand and non-interactive paid music subscribers in 2025. This represents a 10% year-over-year increase, showcasing robust health in an increasingly mature market. The data points to massive long-term adoption when compared to just 29 million subscribers during the streaming market’s early recovery phase in 2016.
This persistent double-digit growth challenges the assumption that the US audio market has fully saturated. As the RIAA prepares to release its official 2025 statistics, these figures suggest that domestic streaming revenue still possesses significant upward momentum.
Curated by MusicResearch.com from Music Ally. Read the full article at: Report: US paid music subscribers grew 10% to 130m in 2025
