Meta touts Instagram as music superfan hub in new Luminate study
Meta touts Instagram as music superfan hub in new Luminate study
CD Baby Launches ‘Stages Selects’ Premium Artist Tier
Shifting from pure commodity distribution to a high-touch service model, the distributor is testing targeted DSP marketing and release strategy support with an initial cohort of 10 indie acts.
Music Business
Age Demographics Drive Superfan Monetization Trends
Cross-referencing generational cohort data with direct-to-consumer spending reveals that a superfan’s age fundamentally dictates their preferred monetization channels.
Billie Eilish Concert Film Crashes In Week 2: James Cameron-Directed Film Drops 88% as Broader Demo Fails to Materialize
Billie Eilish Concert Film Crashes In Week 2: James Cameron-Directed Film Drops 88% as Broader Demo Fails to Materialize
SoundCloud Tests Superfan Funnels With French Montana Track
Gating pre-release content to on-platform followers marks a strategic return to DSP exclusives aimed at solving the industry’s superfan monetization puzzle.
TikTok Data Details Sienna Spiro’s 16B-View Funnel
Tracking over 16 billion video views for a single track, TikTok’s latest breakthrough campaign demonstrates the direct pipeline between on-platform creation volume and off-platform streaming yield.
Bipartisan Survey Shows 85% Demand Ticket Resale Transparency
With only 40% of voters trusting secondary markets to provide fair pricing, a new MAC-commissioned study reveals massive bipartisan demand for strict legislative guardrails on ticket resales.
UMG Embeds 24/7 Clinical Mental Health Infrastructure
By partnering with Amber Health and Harvard Business School, UMG aims to establish data-driven benchmarks for workforce well-being across the industry.
Investigating ‘Narrative Campaigns’ and Manufactured Virality
The deployment of coordinated artificial social networks to drive algorithmic engagement exposes a widening gap between digital streaming metrics and verifiable live audience demand.
TikTok Tests £3.99 Ad-Free UK Tier to Navigate GDPR Rules
Driven by strict GDPR data collection mandates, TikTok is rolling out a paid opt-out mechanism for targeted advertising.