Roc Nation Pilots Yearlong Lifecycle Strategy for Jay-Z
Leveraging localized institutional partnerships, Roc Nation’s latest campaign establishes a new blueprint for maximizing long-tail catalogue engagement.
YouTube and MMF Double Revenue Threshold for Manager Accelerator
Doubling the financial threshold for entry, the newly rebranded Hyperdrive program targets managers with established commercial traction.
Curated by MusicResearch.com from How Charts Make Music. Read the full article at: Tomorrow’s Five: Naomi Sharon, Alice Phoebe Lou,
Meta touts Instagram as music superfan hub in new Luminate study
Meta touts Instagram as music superfan hub in new Luminate study
CD Baby Launches ‘Stages Selects’ Premium Artist Tier
Shifting from pure commodity distribution to a high-touch service model, the distributor is testing targeted DSP marketing and release strategy support with an initial cohort of 10 indie acts.
Music Business
Age Demographics Drive Superfan Monetization Trends
Cross-referencing generational cohort data with direct-to-consumer spending reveals that a superfan’s age fundamentally dictates their preferred monetization channels.
Billie Eilish Concert Film Crashes In Week 2: James Cameron-Directed Film Drops 88% as Broader Demo Fails to Materialize
Billie Eilish Concert Film Crashes In Week 2: James Cameron-Directed Film Drops 88% as Broader Demo Fails to Materialize
SoundCloud Tests Superfan Funnels With French Montana Track
Gating pre-release content to on-platform followers marks a strategic return to DSP exclusives aimed at solving the industry’s superfan monetization puzzle.
TikTok Data Details Sienna Spiro’s 16B-View Funnel
Tracking over 16 billion video views for a single track, TikTok’s latest breakthrough campaign demonstrates the direct pipeline between on-platform creation volume and off-platform streaming yield.
Bipartisan Survey Shows 85% Demand Ticket Resale Transparency
With only 40% of voters trusting secondary markets to provide fair pricing, a new MAC-commissioned study reveals massive bipartisan demand for strict legislative guardrails on ticket resales.