The Evolution of Music Research
For over 40 years, Music Research Consultants (MRC) pioneered the science of audience analytics. This is the history of how the music industry moved from “gut feelings” to predictive algorithms.
Starting with the legendary “Record Test” at the Preview House, MRC developed the methodology that defined four decades of popular culture. By measuring the “psychographics” of fandom, we helped record labels maximize the marketing life of albums by identifying the perfect singles.
Curated by MusicResearch.com from YouTube.
View the video on YouTube: The Rise of AI Music: How Technology is Changing Creativity
