DM Automation & Fan Ticket Sponsorships Drive Sold-Out Show
Leveraging algorithmic routing to facilitate peer-to-peer ticket sponsorships yielded a sold-out debut headline show for independent artist Nathan Bank.
ticketing-strategy
Warped Tour’s Return: 240K Tickets and the Economics of $149 GA
Analyzing the festival’s unique randomized scheduling model and its 2-to-1 ratio of new purchaser credit cards, Kevin Lyman demonstrates how accessible pricing drives sustainable audience acquisition.