SoundCloud Deploys Gated Audio Tool for Superfan Retention
By allowing creators to temporarily or permanently gate tracks behind a follow, SoundCloud is shifting from passive distribution to active, retention-based engagement.
Superfans
iHeart and TikTok’s 3 Billion Impression Bruno Mars Campaign
Cross-platform syndication between broadcast radio and short-form video generated massive engagement, highlighting new avenues for superfan monetization.
Spotify mines streaming data to curate BTS superfan event in NYC
Leveraging granular platform engagement metrics, Spotify is identifying 1,000 top listeners for a targeted in-person activation.
Unlocking the $4.3B Superfan Market Demands High-Touch Engagement
Converting passive listeners into high-value superfans requires engineered experiential touchpoints rather than purely algorithmic targeting.
UMG Partners With Even For Direct-To-Fan Commerce Strategy
Major label group pivots from in-house development to strategic tech partnerships.