Tidal launches D2C sales with 90% DIY artist payouts
Leveraging sister company Square’s payment infrastructure, Tidal’s new D2C feature bypasses traditional DSP models to offer artists a 90% revenue split on direct sales.
Streaming Economics
Monetizing the 20%: How Superfans Reshape Streaming
With roughly 20% of listeners driving the majority of spending, DSPs are rapidly pivoting from passive algorithmic curation to participatory, community-driven monetization mechanics.
EC Study Quantifies Algorithm Bias in EU Streaming Discoverability
Analyzing the 38 percent market share of European artists on top platforms, a new EC report exposes how algorithmic popularity bias stifles independent discoverability.
YouTube Ad Revenue Eclipses Top Traditional Media
Analysis reveals YouTube generated $40.4 billion in ad revenue in 2024, surpassing the combined ad income of four major legacy networks.
Azoff Backs Billboard’s Exclusion of YouTube Chart Data
Weighting methodologies take center stage as Irving Azoff praises Billboard’s refusal to treat ad-supported YouTube views equal to premium streams.
Nigeria 2026: Market Analysis and Global Export Potential
This report dissects the infrastructure of West Africa’s powerhouse, focusing on the friction between global export success and local monetization challenges.