SoundCloud Deploys Gated Audio Tool for Superfan Retention
By allowing creators to temporarily or permanently gate tracks behind a follow, SoundCloud is shifting from passive distribution to active, retention-based engagement.
By allowing creators to temporarily or permanently gate tracks behind a follow, SoundCloud is shifting from passive distribution to active, retention-based engagement.
Platform data reveals a massive Gen-Z shift toward genre-fluid aesthetics and high-BPM production.
Telemetry reveals that one in three uploads is now electronic, outpacing hip-hop in growth velocity despite lower total volume.