TikTok Leverages 3M Live Sessions for Lang Lang Classical Push
Capitalizing on over three million live music sessions in early 2026, TikTok is scaling its classical music engagement through a multi-national livestreaming strategy.
Livestreaming
McCartney Pilots TikTok Live Premiere for 2026 Album Launch
Leveraging a 1.2-million-strong follower base, the McCartney campaign stress-tests TikTok’s new premium livestream tier.