DM Automation & Fan Ticket Sponsorships Drive Sold-Out Show
Leveraging algorithmic routing to facilitate peer-to-peer ticket sponsorships yielded a sold-out debut headline show for independent artist Nathan Bank.
Live Events
Spotify Eyes Live Concert Streams to Counter Ad Revenue Drops
Facing a 5% year-over-year decline in first-quarter advertising revenue, Spotify is actively negotiating licensing rights with promoters to integrate live concert video directly into its ecosystem.
SeatGeek Adds Primary Inventory to Spotify’s $1B Ticketing Funnel
By piping inventory from 15 major US venue partners directly into the DSP, SeatGeek joins Spotify’s expanding roster of 35 integration partners.