HYBE Leverages Nielsen Data for Indian Girl Group Search
Backed by demographic studies across six major Indian cities, HYBE is localizing its K-pop talent pipeline.
K-Pop
Pan-Asian Triad Merges Streaming Data for K-Pop Chart
Aggregating engagement metrics across South Korea, China, and Japan establishes a new localized baseline for measuring regional market penetration.
How BTS Generated 545M Streams After a 4-Year Gap
By leveraging deep catalog retention and breaking into major global editorial playlists, BTS turned a four-year hiatus into a 2.5x streaming multiplier.
Blackpink Becomes First Artist To Surpass 100m YouTube Subs
With 3.3 billion annual views driving the milestone, the group’s subscriber growth highlights the dominance of non-Western markets.