UMG Sues $10B Brand Quince Over TikTok Music Infringement
Detailing 138 specific instances of alleged copyright infringement, major labels are challenging the D2C marketing model that relies on unlicensed audio for viral social growth.
Influencer Marketing
Nigeria’s Local Streaming Market Grows 206%: Key Growth Drivers
With local streaming consumption surging 206% on Spotify, Nigeria’s music economy demands highly localized influencer and collaborative referral strategies.
Round Seeks Account Manager for Music Influencer Ops
Global agency Round is scaling its London-based influencer marketing division to optimize creator-led fandom growth.