iHeart and TikTok’s 3 Billion Impression Bruno Mars Campaign
Cross-platform syndication between broadcast radio and short-form video generated massive engagement, highlighting new avenues for superfan monetization.
iHeartMedia
iHeart and TikTok Drive 3B Impressions in New Album Model
Leveraging synchronized broadcast and interactive streaming, this dual-platform approach sets a new benchmark for major label campaigns.
TikTok Exits SiriusXM, Pivots to iHeartMedia Ecosystem
Leveraging algorithm-driven discovery, TikTok expands its terrestrial and podcast footprint through a multifaceted broadcast partnership with iHeartMedia.