iHeartMedia has outlined its distribution framework for the 2026 iHeartRadio Music Festival, utilizing a multi-tiered broadcasting approach. The live event will be transmitted across 150 regional radio markets while simultaneously streaming video via Disney+ and Hulu. This hybrid model captures both terrestrial audio listeners and premium video-on-demand subscribers across different consumption formats. Ticketing logistics are managed through AXS, supported by a targeted Capital One presale designed to drive early acquisitions through exclusive experiential incentives.
The partnership with Disney+ and Hulu highlights the escalating value of live music properties for major SVOD platforms seeking to boost subscriber retention and engagement. By fragmenting the broadcast across localized audio and broad video networks, iHeartMedia effectively maximizes the monetization footprint of its live entertainment assets.
Curated by MusicResearch.com from Digital Music News. Read the full article at: BTS, Benson Boone, Cardi B, Snoop Dogg, Lainey Wilson to Headline Next iHeartRadio Music Festival
