Hybe Leverages Nielsen Data to Launch Indian Girl Group
Backed by quantitative demographic studies and qualitative urban market research, Hybe India is targeting the subcontinent’s Gen Z audience to build its next localized pop franchise.
HYBE
Weverse Reports 12M MAUs and High Conversion in 2025 Data
Latin America emerged as a breakout market with a 715% surge in digital merch sales, while longitudinal data tracks the user journey from casual to superfan.