Secretly Acquires Babel Ops to Fortify Indie Tech Stack
Processing analytics for over 55,000 labels, the acquisition of Babel Ops signals a shift toward proprietary data infrastructure in the independent sector.
Data Analytics
Spotify mines streaming data to curate BTS superfan event in NYC
Leveraging granular platform engagement metrics, Spotify is identifying 1,000 top listeners for a targeted in-person activation.
Gorillaz Gamify Streaming Data for Mixed Reality Campaign
Utilizing listener history, Gorillaz and Spotify engineered a cross-platform funnel bridging algorithmic curation with physical geolocation tracking.
UK Groups Launch Data-Driven Study on Music Mental Health
By leveraging anonymous data collection across the full industry vertical, this initiative aims to establish a concrete evidence base for systemic reform.