Spotify Uses Audio Articles to Drive Audiobook Conversions
Leveraging a 60% YoY increase in audiobook consumption, Spotify introduces mid-length narrated articles to funnel podcast users into premium book tiers.
Audiobooks
Spotify Integrates 650+ Narrated Articles into Audio Tier
Leveraging a 60% surge in audiobook consumption, Spotify’s in-house production team is converting long-form journalism into bite-sized premium audio.