Analyzing The Ting Tings’ 1.8B View TikTok CML Experiment
By bypassing traditional major label opt-ins, independent artists can leverage TikTok’s Commercial Music Library to trade upfront sync fees for algorithmic DSP playlisting.
audience-acquisition
Warped Tour’s Return: 240K Tickets and the Economics of $149 GA
Analyzing the festival’s unique randomized scheduling model and its 2-to-1 ratio of new purchaser credit cards, Kevin Lyman demonstrates how accessible pricing drives sustainable audience acquisition.