Data provided by Luminate reveals that BTS’s comeback album, ‘Arirang,’ accumulated 739.1 million global On-Demand Audio (ODA) streams during its initial release week. Regional segmentation indicates the US contributed nearly 15.6% (115 million) of total volume, but emerging markets demonstrated outsized traction, with Brazil (78.6 million) and Mexico (75.9 million) tracking as the second and third largest consumption territories, respectively. Additionally, first-day analytics for the companion Netflix documentary, ‘BTS: The Return,’ reported 11.3 million minutes of engagement.
The pronounced streaming performance across Brazil and Mexico underscores the strategic importance of Latin American markets in amplifying global pop campaigns. High-volume cross-media activations, pairing traditional DSP consumption with video-on-demand services like Netflix, signal an evolving blueprint for maximizing international revenue and fan retention.
Curated by MusicResearch.com from Music Ally. Read the full article at: BTS ‘Arirang’ album was streamed 739.1m times in first week
