You’ve seen it happen (or you’ve lived it): one video pops off. Your follower count jumps. Your comments are on fire. For 48 hours, it feels like the algorithm finally picked you. Then… it fades. Not because your music isn’t good, but because virality is rented attention. In 2026, rented attention doesn’t build your fanbase […]
Industry observers are watching how this development reshapes competitive dynamics and strategic positioning. The implications extend beyond immediate participants to affect broader market structure and value chains.
The music business continues to navigate rapid technological and structural change. Understanding these shifts is essential for stakeholders making strategic decisions about partnerships, investments, and product development.
Curated by MusicResearch.com from ReverbNation Blog.
Read the full article at: How to Turn a Viral Video Into Real Fans (2026 Edition)


