Primary Wave has secured a multifaceted partnership with Mick Jones, capturing his publishing and recorded music catalogs alongside Foreigner’s touring, name, image, and likeness (NIL) rights. The transaction brings blockbuster 1970s and 1980s copyrights, including “I Want to Know What Love Is” and “Juke Box Hero,” into the firm’s portfolio under a centralized marketing framework. Primary Wave will utilize its internal publishing, sync, and digital infrastructure to drive cross-platform monetization, specifically tying into the band’s upcoming 50th-anniversary live album and film projects.
This acquisition highlights a distinct shift toward holistic legacy management, where institutional investors capture both passive royalty streams and active brand revenues from heritage acts. Backed by its massive fourth fund—which has already deployed $700 million across 65 catalogs—Primary Wave is signaling that controlling NIL alongside traditional copyrights is increasingly vital for maximizing ROI in the classic rock sector.
Curated by MusicResearch.com from Music Business Worldwide. Read the full article at: Primary Wave strikes deal with Foreigner co-founder Mick Jones, covering catalog, touring, and name, image & likeness
