Motion Agency has expanded its international marketing framework by launching a centralized pan-European commercial radio promotion service targeting Top 40 and mainstream formats. The newly formed division, led by former Sony Music and Red Bull Records executive Nick Bray, structurally integrates radio plugging with the firm’s existing press and digital networks. This single-supplier architecture bypasses the high operational costs typically associated with contracting fragmented, territory-specific promo teams across the continent. The division’s operational viability is already being tested, kicking off with the radio promotion for Jorja Smith’s independent single released via FAMM.
Consolidating multi-territory radio and digital promotion fundamentally democratizes pan-European reach for independent labels by eliminating prohibitive local staffing fees. As the industry increasingly demands cohesive, cross-channel marketing strategies, this unified service model places immediate economic pressure on traditional, siloed regional plugging operations to justify their localized premiums.
Curated by MusicResearch.com from Music Business Worldwide. Read the full article at: Motion Agency launches pan-European commercial radio promotion service, appoints Nick Bray as Head of Radio
