Does age matter? It may do when it comes to music superfans, according to research firm Luminate. Its latest study explores some of the differences in fandom for various demographics, and makes for interesting reading. One finding: superfans “tend to be on the younger side, with Gen Alpha (31%), Gen Z (24%) and Millennials (25%) having the […]
Curated by MusicResearch.com from Music Ally. Read the full article at: Luminate digs into music superfans’ demographic differences
