Chartmetric analysis correlates a 60% five-year increase in global Spotify listenership with high artist scores for breakout acts like Forrest Frank and Brandon Lake. The data tracks longitudinal playlist growth, identifying distinct engagement spikes in 2019 and 2025 that align with broader sociopolitical and pandemic-era shifts. Demographic profiling further isolates the 18-24 age bracket as a primary driver, contradicting traditional religious decline narratives.
This trend indicates a strategic evolution of Contemporary Christian Music from a contained niche to a viral pop vertical capable of mainstream crossover. By leveraging social media virality and cross-genre collaborations, the sector is successfully rebranding as “mood-boosting” content, capturing secular market share and challenging historical chart barriers.
Curated by MusicResearch.com from hmc.chartmetric.com. Read the full article at: Analyzing the 60% Global Rise in Christian Music Streams
