Analyzing cost-per-acquisition metrics across short-form video platforms
The transaction reflects continued investor interest in music IP as a stable asset class. Catalog valuations have remained resilient despite broader market volatility, with streaming-era multiples still commanding premium pricing.
The music business continues to navigate rapid technological and structural change. Understanding these shifts is essential for stakeholders making strategic decisions about partnerships, investments, and product development.
Curated by MusicResearch.com from Music Industry Report.
Read the full article at: The ROI of TikTok Marketing for Emerging Artists
