Motion Agency Unveils Unified EU Radio Promotion Model
By centralizing press, digital, and commercial radio workflows under a single vendor, Motion Agency structurally reduces the overhead of cross-border European marketing campaigns.
music marketing
UMG and TikTok Ink Multi-Year Deal Targeting AI Deepfakes
While direct royalty revenue remains in the low single digits, UMG’s renewed TikTok agreement prioritizes algorithmic discovery, e-commerce integrations, and systemic removal of unauthorized AI audio.
Serato’s Paradise 2026 Signals Apple Music’s DJ Mix Expansion
Leveraging the growing DJ mix format, Serato’s second annual Pride campaign utilizes Apple Music’s ecosystem to spotlight queer electronic artists through dedicated curation.
TikTok’s 2.7x CPM advantage erodes Meta’s music ad dominance
Leveraging native short-form formats, TikTok is delivering nearly triple the impressions of Meta per campaign, driving a rapid reallocation of music marketing spend.
Meta Data Reveals a 20% Shift Toward Social Search
With US Google searches dropping nearly 20% year-on-year, consumers are increasingly utilizing entertainment algorithms as their primary discovery engines for artist merchandise.
Biometric Sensors and GenAI Drive Experiential Trends
Leveraging real-time biometric sensors and generative AI, brands are capturing live energy data to produce hyper-personalized fan experiences.
Leveraging Granular YouTube Data for Artist Growth Strategies
By integrating Monthly Audience metrics with Shorts analytics, Chartmetric now quantifies the full cross-platform ecosystem of artist reach.
From Major Labels to Bespoke Marketing: Livia Tortella
Adapting artist development strategies in the transition from physical sales to the streaming economy.