Data Shows Gen Z Fueling the Resurgence of Physical Music Merch
Survey data reveals that 81% of Gen Z music fans are actively purchasing physical merchandise to preserve live event experiences.
live music
EY Reports Diljit Dosanjh Tour Generated $103M Economic Impact
Analyzing the economic footprint, EY’s report reveals that indirect revenues from travel and hospitality doubled the direct ticketing income for the 2024 tour.