ONELIVE Taps Matt Blum to Optimize Fan Club Revenue & Data Strategy
Leveraging multi-channel analytics and ecommerce data, ONELIVE’s new Director of Fan Club Programs aims to maximize lifetime fan value for music and sports entities.
Leveraging multi-channel analytics and ecommerce data, ONELIVE’s new Director of Fan Club Programs aims to maximize lifetime fan value for music and sports entities.
Driven by a 17.4% surge in live entertainment and expanding global footprints, Japan’s Avex successfully reversed prior-year losses to secure a $23 million operating profit.