Spotify’s ‘Reserved’ Ticketing Uses Data to Block Bots
Utilizing 360-degree fan profiles based on repeat listening and sharing metrics, Spotify is bypassing traditional pre-sale queues to guarantee tour tickets for authenticated superfans.
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Spotify Leverages User Engagement Data to Combat Ticket Bots
Analyzing deep catalog engagement and activity metrics enables Spotify’s new Reserved tier to bypass scalpers and deliver face-value tickets directly to verified superfans.
Instagram Plus Rollout Offers Granular Audience Segmentation
Granular analytics and expanded audience segmentation tools in Instagram’s new subscription tier offer artists enhanced utility for hyper-targeted tour marketing.
Spotify Gates Premium Ticket Inventory for Verified Superfans
By analyzing granular listening cadence and organic engagement metrics, Spotify is leveraging its 293 million Premium subscribers to guarantee dedicated primary ticket inventory.