Roc Nation Pilots Yearlong Lifecycle Strategy for Jay-Z
Leveraging localized institutional partnerships, Roc Nation’s latest campaign establishes a new blueprint for maximizing long-tail catalogue engagement.
Experiential Marketing
Spotify mines streaming data to curate BTS superfan event in NYC
Leveraging granular platform engagement metrics, Spotify is identifying 1,000 top listeners for a targeted in-person activation.
Gorillaz Gamify Streaming Data for Mixed Reality Campaign
Utilizing listener history, Gorillaz and Spotify engineered a cross-platform funnel bridging algorithmic curation with physical geolocation tracking.