ONELIVE Taps Matt Blum to Optimize Fan Club Revenue & Data Strategy
Leveraging multi-channel analytics and ecommerce data, ONELIVE’s new Director of Fan Club Programs aims to maximize lifetime fan value for music and sports entities.
Direct to Consumer
UK Under-16 Social Media Bans Drive Pivot to Owned Channels
Analyzing early evasion data from Australia’s rollout, music marketers are restructuring digital campaigns toward direct-to-consumer infrastructure ahead of the UK’s impending youth ban.
HYBE Pivots to Tech Platform as Weverse MAUs Hit 13.37 Million
Leveraging a 20% quarter-over-quarter surge in active platform users, the South Korean giant is transitioning from a traditional label to a technology-driven entertainment ecosystem.
Openstage Fanbase API Drives First-Party Data Ownership
By offering a white-labeled API toolkit rather than a centralized social ecosystem, Openstage is shifting the superfan app model toward strict data sovereignty.