TikTok’s 2.7x CPM advantage erodes Meta’s music ad dominance
Leveraging native short-form formats, TikTok is delivering nearly triple the impressions of Meta per campaign, driving a rapid reallocation of music marketing spend.
Digital Advertising
YouTube Ad Revenue Eclipses Top Traditional Media
Analysis reveals YouTube generated $40.4 billion in ad revenue in 2024, surpassing the combined ad income of four major legacy networks.