Primary Wave Secures Donna Summer Catalog and NIL Rights
Expanding beyond traditional publishing, Primary Wave’s acquisition of Donna Summer’s music and NIL rights signals a comprehensive multi-channel monetization strategy.
Expanding beyond traditional publishing, Primary Wave’s acquisition of Donna Summer’s music and NIL rights signals a comprehensive multi-channel monetization strategy.
Analysis of 6 million tracks reveals that steady six-month growth is a superior predictor of long-term value than viral spikes.