The new beta feature utilizes Apple’s MusicKit APIs to embed a full-screen player directly within the TikTok interface. Unlike the previous “Add to Music App” utility which redirected traffic, this integration authenticates users to generate royalty-eligible streams without exiting the platform. Currently restricted to select non-Western markets, the functionality circumvents TikTok’s lack of direct full-track licensing deals by acting as a technical passthrough for Apple Music’s catalog.
This marks a critical evolution from TikTok serving solely as a top-of-funnel discovery tool to becoming a direct consumption endpoint. By tethering full playback to a premium DSP subscription, the partnership validates a new hybrid model where social video apps retain user time-in-app metrics while offloading complex rights management and payout structures to established streaming giants.
Curated by MusicResearch.com from Music Ally. Read the full article at: TikTok x Apple Music launching full-length streaming capabilities
