HYBE’s 2025 Fandom Trend Report reveals Weverse reached a new peak of 12 million Monthly Active Users (MAU), largely catalyzed by the BTS reunion which drove a 300% month-over-month follower surge. Engagement metrics remain robust with users averaging 263 minutes per month on the app, while internal tracking indicates that 20% of current top-tier “superfans” originated as casual users before deepening engagement through specific features like Weverse DM. The platform also noted a doubling of digital product purchases year-over-year, validating the efficacy of virtual goods in the fandom mix.
This dataset provides a critical benchmark for the burgeoning “superfan economy,” validating the hypothesis that direct-to-fan platforms can successfully monetize intensity rather than just scale. The staggering growth in Latin America suggests that regional localization strategies are effectively unlocking value in previously under-monetized territories, offering a roadmap for Western labels attempting to build similar proprietary ecosystems.
Curated by MusicResearch.com from musicbusinessworldwide.com. Read the full article at: HYBE says Weverse hit 12m monthly users last year – and that it’s turning casual fans into superfans
