Finding suitable creators to help promote campaigns, then getting from outreach to deal-making, can be a time-consuming process. That’s unless you’re working with an agency or pricey creator database and outreach tool. You might also use dedicated tools offered by the major digital platforms — like TikTok Creator Marketplace or YouTube BrandConnect.
The transaction reflects continued investor interest in music IP as a stable asset class. Catalog valuations have remained resilient despite broader market volatility, with streaming-era multiples still commanding premium pricing.
The music business continues to navigate rapid technological and structural change. Understanding these shifts is essential for stakeholders making strategic decisions about partnerships, investments, and product development.
Curated by MusicResearch.com from Music Ally.
Read the full article at: Meta introduces new discovery options for creator partnerships
