How to use digital ads as a tool for community growth and fan acquisition.
The transaction reflects continued investor interest in music IP as a stable asset class. Catalog valuations have remained resilient despite broader market volatility, with streaming-era multiples still commanding premium pricing.
The music business continues to navigate rapid technological and structural change. Understanding these shifts is essential for stakeholders making strategic decisions about partnerships, investments, and product development.
Curated by MusicResearch.com from Base For Music.
View original technical breakdown: Ads: The Most Effective Marketing Tool for Building a Fan Community
