Duetti’s latest economic report mines data from over 6 million independent tracks to quantify the inverse relationship between velocity and value. Defining “virality” as a 5x monthly stream increase and “durability” as less than 10% annual decay, the study found only 1.14% of tracks achieved viral status, with a mere 0.17% sustaining it beyond a quarter; conversely, tracks with steady growth were 60% more likely to become durable assets.
This analysis challenges the industry’s obsession with short-form video trends, suggesting that high-variance viral hits are often poor candidates for financialization. For investors and rights holders, these metrics validate a strategy of identifying consistent, low-volatility listening patterns rather than chasing the volatility of algorithmic discoverability.
Curated by MusicResearch.com from musically.com. Read the full article at: Duetti Data: Slow Growth Beats Virality For Asset Durability