Republic Records has appointed Touré Shiver as Vice President of Marketing Strategy to drive campaign development and audience growth across its hip-hop and R&B roster. Operating out of New York, Shiver reports directly to Chief Marketing Officer Donna Gryn and SVP of Marketing Strategy Xiarra-Diamond Nimrod. He brings crucial sector expertise from his prior tenure at Columbia Records, where he executed high-level marketing campaigns for flagship artists including Tyler, The Creator and Pharrell Williams.
This appointment underscores Republic’s strategic focus on deepening its market penetration within the highly competitive hip-hop and R&B verticals. By acquiring talent with a proven track record of blending cultural fluency with audience acquisition, the label is actively positioning its roster to capitalize on evolving digital consumption patterns.
Curated by MusicResearch.com from Music Business Worldwide. Read the full article at: Touré Shiver named VP, Marketing Strategy at Republic Records
