Live Nation’s Australia and New Zealand division has expanded its ‘Next On’ developmental initiative to encompass live music photographers. Under the baseline program, participating artists are exempt from standard venue hire fees and retain 100% of their ticket and merchandise sales. The newly integrated photography tier pairs emerging visual artists with these subsidized concerts. Selected photographers are directly compensated by Live Nation, generating professional high-quality visual assets for the artists’ social-first marketing strategies.
This initiative functions as a localized incubator, absorbing the upfront operational costs that typically bottleneck early-career touring. By subsidizing both the musical talent and the surrounding content creation ecosystem, Live Nation strategically invests in the grassroots pipeline while securing goodwill within the APAC live sector.
Curated by MusicResearch.com from Music Ally. Read the full article at: Live Nation ANZ adds photographers to its ‘Next On’ initiative
