EVEN’s direct-to-fan infrastructure deploys a robust payment gateway—processing 30 methods across 140 currencies—directly into artist workflows, enabling targeted pre-release sales and daily micro-payouts. By partnering with Cinq Music, the platform scales its technology across an independent catalog of over 80,000 distributed assets. The integration allows indie acts to capture zero-party fan data and execute Luminate-certified pre-release campaigns ahead of traditional DSP rollouts. This extends EVEN’s existing network of 500,000 artists into rapidly growing regional genres like Música Mexicana and Afrobeats.
This partnership underscores a broader economic shift toward disintermediating traditional streaming release windows in favor of high-yield, direct-to-fan monetization. By equipping independent labels with enterprise-grade D2C infrastructure previously reserved for major conglomerates, the deal accelerates the industry’s transition from volume-based streaming models to targeted superfan capitalization.
Curated by MusicResearch.com from Music Business Worldwide. Read the full article at: Superfan platform EVEN partners with Cinq Music to bring D2C tools to indie company’s global artist roster
