Blackpink has crossed the nine-figure threshold on their official artist channel, bolstered by 3.3 billion views over the last trailing year. Geographic data reveals a highly distributed fanbase, with South Korea (277m views) leading a tight pack that includes significant engagement from India (223m), Indonesia (218m), and LATAM markets like Mexico and Brazil. This places them well ahead of nearest competitors BTS (82m) and Justin Bieber (77.1m) in the subscriber race.
This milestone underscores the shifting center of gravity in global music consumption, where YouTube remains the primary engine for “borderless” fandom cultivation despite the rise of short-form alternatives. While influencer channels like MrBeast still dominate the overall platform metrics, Blackpink’s ascent validates a strategy that prioritizes high-fidelity visual content to drive conversion from casual viewer to subscriber.
Curated by MusicResearch.com from Music Ally. Read the full article at: Blackpink are first artist to reach 100m YouTube subscribers
