Universal Music Group has executed a comprehensive global partnership agreement with The Wiggles, encompassing physical and digital distribution alongside marketing rights. The deal leverages the group’s existing foundation of over 4 billion lifetime music streams and 6 billion YouTube views, with US distribution routed through Republic Records’ Kids & Family imprint. This infrastructure aims to scale the group significantly beyond their current base of 1.7 million monthly Spotify listeners.
This agreement underscores the increasing value of legacy children’s IP in the streaming economy, where high-repetition listening behaviors drive distinct revenue patterns. By absorbing Australia’s top-streamed domestic artist into its global marketing machine, UMG is strategically positioning itself to monetize cross-generational brand loyalty and live performance synergy on a worldwide scale.
Curated by MusicResearch.com from Music Ally. Read the full article at: Universal Music Group’s latest signing is… The Wiggles!
