Influencer campaigns are now the driving force behind social media storytelling. From viral Reels to TikTok campaigns, creators shape how brands connect with audiences — and music often provides the heartbeat of that content. But what gives influencer videos their energy and emotion can also create hidden legal risk. When an influencer uses copyrighted music without the right permissions, both the creator and the sponsoring brand can face serious consequences. This issue has already hit major.
The development adds to the evolving framework around generative AI in creative industries. Questions around training data, attribution, and fair compensation remain central to the ongoing industry dialogue.
The music business continues to navigate rapid technological and structural change. Understanding these shifts is essential for stakeholders making strategic decisions about partnerships, investments, and product development.
Curated by MusicResearch.com from MatchTune Blog.
Read the full article at: Influencer Marketing and Music Copyright: The Hidden Risk Brands Can’t Ignore
