Serato has launched its ‘Paradise 2026’ campaign on Apple Music, marking the second annual iteration of its targeted Pride Month initiative. The digital activation centers on the electronic music sector, deploying specialized DJ mixes and custom playlists for Boston Chery, Mike Taylor, and Yo! Mafia. The rollout utilizes Apple Music’s specialized infrastructure for continuous mix formats, building upon a framework established during last year’s debut.
This partnership underscores Apple Music’s aggressive strategic investment in the DJ mix format as a key competitive differentiator against rival streaming platforms. By securing hardware brand partnerships like Serato for platform-native curation, Apple Music strengthens its structural advantage in monetizing and distributing electronic music catalogs.
Curated by MusicResearch.com from Music Ally. Read the full article at: Serato kicks off Pride Month with ‘Paradise’ on Apple Music
