Under CEO Tom Greene, Apple Corps has appointed four new executives with deep roots in global IP management to restructure its operational hierarchy. The hires include Lux Paterson (ex-Warner Bros. Discovery) as Chief Strategy and Marketing Officer, alongside Jonathan Sands, a veteran of experiential retail who developed the Harry Potter Platform 9¾ stores. Miranda Langford transitions from Paul McCartney’s MPL to Head of Marketing, while Jemma Hill brings financial stewardship experience from J.K. Rowling’s Blair Partnership to her new role as CFO/COO. The restructuring also elevates long-standing internal staff, consolidating business affairs and operational workflows to streamline decision-making.
This executive overhaul signals a major pivot from traditional catalog management toward aggressive, multi-channel franchise building. By importing operational strategies utilized by the Star Wars and Harry Potter brands, Apple Corps is establishing the infrastructural scaffolding necessary to monetize the upcoming 2028 Sam Mendes cinematic event and future experiential ventures.
Curated by MusicResearch.com from Music Business Worldwide. Read the full article at: The Beatles’ Apple Corps restructures executive team with new hires and promotions
